Roadmap To Marketing Success

Growth Marketing Specialist

Marketing & Communication professional that serves as a consultant and key business advisor to the Executive Team. Collaborates with cross-functional business partners to drive growth across a wide variety of products, brands, technologies, industries, and markets. Works to assess, strategize, and implement data, analytics, and marketing technology solutions to launch new products and services.

– Skillset that includes, Digital Marketing Director, Web Strategist, and e-Commerce Leader. With extensive experience in digital marketing, brand management, digital strategy, Website development, e-commerce, marketing campaign management, and new product management.

– Google Marketing Platform Service Partner & Consultant, networking with entrepreneurs, small business owners, and non-profits to educate and inform about Google Products and Services. Helping them successfully connect to more customers and to increase their presence online and increase productivity. Technologies and services include: Google Marketing Platform, G-Suite/WorkSpace Apps & Google Administrator Services, Google AdWords, Google Optimize/Analytics 360 Suite, and Google Webmaster/Search Console.

Mapping Out a Strategy & Growing Your Business
“Create and implement your Roadmap To Marketing Success. Help you grow your business by using digital tools to connect with your customers, launch new products and services, and work more efficiently.”

Digital Services include, but not limited to: overseeing the planning, development and execution of Company’s marketing and advertising initiatives; brand management, marketing communications (including advertising, promotions and public relations), market research, sales management, new product development, distribution channel management, pricing, and customer service.

Serving as a key business partner to Executive Team and collaborating with cross-functional business team members, the deliverables include, but not limited to: an integrated marketing and communications strategic plan to ensure consistency across all brand segments and customer experience touchpoints including; product, digital, social, channel-specific, online, print and direct. And other related documents and services required for planning, organizing, staffing, training, and managing marketing and communications functions to achieve Company objectives for sales, growth, profitability and visibility while ensuring a position consistent with Company’s values.


Skillset & Tools

– Google AdWords, Keywords Planner
– Google Analytics, Data Studio, MonsterInsights
– Google Search Console, Webmaster Tools
– Google Tag Manager, Optimize, Surveys
– Google MyBusiness, Search and Maps
– Web Development, WordPress, SquareSpace, Joomla, Drupal
– e-Commerce, WooCommerce, Shopify, Stripe, BigCommerce, PayPal, Authorize.net
– Social Media, Facebook, Instagram, Twitter, LinkedIn, Yelp
– Social Media Management, ZoHo, HootSuite, SproutSocial
– Email Marketing and Newsletters, MailChimp, SendInBlue, Constant Contact, Klaviyo
– Email Management Services, Email API, SendInBlue, SendGrid, Amazon SES
– Salesforce Marketing Cloud, Salesforce Nonprofit Success Pack (NPSP)
– HubSpot Marketing, Sales, Service Software
– Search Engine Optimization, Yoast, SEMrush, WordStream
– Adobe Creative Suite, Canva custom artwork, graphics, designs
– Custom photography and video, Photoshop & Premiere
– Copywriting, press releases, brochures, Web content
– YouTube Video Marketing, Business Channel
– Point of Sale (POS) Clover & Square, HomeBase
– WP Business Reviews, customer care and management
– Project Management, Slack, Asana, WorkPlace, SharePoint, Project, DropBox
– Amazon Web Services (AWS) domain, hosting, email (SES)
– Fulfillment by Amazon (FBA), Brand Registry, Small and Light
– Domain Name Registration, DNS Management, GoDaddy, Name.com
– WireFrames, Mobile App Development & testing
– Securi Website security check & malware scanner
– Zapier Web Applications Integration tools
– KickOff Labs Pre- Launcher & viral boost campaigns
– Customer Support, Service & Help, ZenDesk, FreshDesk
– Direct Mail & Advertising Campaigns, Valpak
– Restaurant Delivery Menus and Services, PostMates, DoorDash, Ordering App
– Advanced Spreadsheet Proficiency with Microsoft Excel


Expertise & Specialties

– Growth Marketing Strategy
– Digital Marketing
– e-Commerce
– Go To Market Launches
– Minimum Viable Product (MVP)
– Campaign Management
– New Business Development
– New Product Development
– Website Development
– Content Development
– Digital Cataloging
– Communication Strategy
– Brand Strategy
– Email Strategy
– Email Design
– Search Engine Marketing (SEM)
– Search Engine Optimization (SEO)
– Search Engine Results Page (SERP)
– Word of Mouth
– XML Sitemaps
– Social Media Management
– User Generated Content (UGC)
– Ad Management
– Pay Per Click (PPC)
– Analytics
– Multivariate Testing A/B
– Key Performance Indicators (KPI)
– Customer Acquisition Costs (CAC)
– Competitor Research
– Customer Relationship Management (CRM)
– Social Cause Marketing
– Influencer Marketing
– Intellectual Property (IP)
– Public Relations (PR)
– User Experience (UX)
– Creative Design
– Events
– Photography
– Sponsorships
– Tradeshows


Key Attributes

– Well organized, quick learner, self-driven, great problem solver, great with detail
– Comfortable with building and creating from a blank canvas
– Excellent written and verbal communication skills
– Able to dig deep into an analysis of an issue when necessary
– Resourceful, self-motivated, and a logical-thinker
– Ability to maintain strict confidentiality of company information
– Ability to establish appropriate priorities
– Ability to work on multiple projects concurrently and meet inflexible deadlines
– Ability to work independently in completing a variety of confidential tasks
– Ability to interpret and apply judgment to tasks based on broad policies and procedures
– Excellent attention to accuracy and detail
– Professional demeanor, honest, and trustworthy
– Punctual attendance, reliable
– Ability to work well in a team environment
– Highly proficient using PC, Google G-Suite/WorkSpace and Microsoft Office 365
– Willingness and ability to learn new computer software and legacy systems
– Comfortable with office tasks as needed (answering phones, copying, emailing etc.)
– Se habla español

Adjunct Professor
– MBA Entrepreneurial Marketing
– MBA Operations, Management, Leadership
– Web Development, HTML, CSS, JavaScript, Java

Education
– Pepperdine University: MBA – Entrepreneurship
– Ohio State University: BA – International Studies
– UCLA Anderson School: Executive Management, Director’s Program
– Art Center College of Design: New Product Design

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