Roadmap To Marketing Success

Digital Marketing Specialist

Mission: working with venture-backed entrepreneurs, innovative technology disruptors, and global non-profits, helping them successfully connect to more customers, increase their presence online, grow their business, and increase productivity

Quickview: strategic, organized, and thorough marketing expert who can create and lead all types of marketing campaigns. Experienced marketer who is skilled at both planning and executing campaigns. Knows how to create and execute a successful marketing strategy, including campaign development, user acquisition, digital advertising, content marketing, e-commerce, retention strategy, SEO, optimization, and more.
– Collaborates with cross-functional business team members to drive growth across a wide variety of products, brands, technologies, industries, and markets
– Works to creatively assess, strategize, and implement data, analytics, and marketing technology solutions to create a streamlined, efficient “path to purchase” and selling more products and services
– Manages with a multidisciplinary approach to attaining proficiency in marketing strategy, campaign development, digital advertising, and modern tools in site analytics and reporting
– Transforms the way consumer research, interact with, and make decisions about products and businesses
– Leads fast growing business operations by using digital tools to connect with customers, launch new products and services

Roles include: Digital Marketing, e-Commerce, Marketing Communications, Growth Copywriter, and Web Strategist, Webmaster. With extensive experience in digital marketing, brand management, digital strategy, Website development, e-commerce, marketing campaign management, content management, and new product management.

Specialties include: Digital/Online Marketing, e-Commerce, Go-To Market, Content/Copy Creating and Editing, Branding and Positioning, Developing and Launching New Products, Product Management, Product Development, Pricing, General Management, Operations, Venture Capital

Tasks include: overseeing the planning, development and execution of Company’s marketing and advertising initiatives; brand management, marketing communications (advertising, promotions, email marketing, Web content, and public relations), market research, sales management, new product development, distribution channel management, pricing, and customer service.

Comprehensive Digital Marketing Tech Stack Skills: Real-world experience using popular tools and technologies including Google Analytics, Google Ads, SEO/SEM tools, Yoast, HootSuite, Facebook Ads, WordPress, CRMs, HubSpot, MailChimp, Salesforce, Constant Contact, Shopify, WooCommerce, Stripe, HTML/CSS, JavaScript, Adobe Creative Suite, Canva, advanced proficiency with Microsoft Excel, Google Sheets, other data visualization tools.

Deliverables include: an integrated marketing and communications strategic roadmap plan to ensure consistency across all brand segments and customer experience touchpoints including product, digital, social, channel-specific, online, print and direct. And other related documents and services required for planning, organizing, staffing, training, and managing marketing and communications functions to achieve Company’s objectives for sales, growth, profitability and visibility while ensuring a position consistent with Company’s values.

Mapping Out a Strategy & Growing Your Business
“Create and implement your Roadmap To Marketing Success. Help you grow your business by using digital tools to connect with your customers, launch new products and services, and work more efficiently.”

Growth Marketing Tech Stack & Skillset

Google Marketing Platform Service Partner & Consultant, networking with entrepreneurs, small business owners, and non-profits to educate and inform about Google Products and Services. Helping them successfully set-up, manage, connect to more customers and to increase their presence online and increase productivity.

Directly Managed Google Ads/Admin Dashboard, $1.5 million Pay-Per-Click (PPC) Ads, 50 million impressions around the world, multiple global campaigns, hundreds of ads

– Google Marketing Platform, Google 360 Suite
– Google AdWords, Keywords Planner
– Google Analytics, Data Studio, MonsterInsights
– Google Search Console, Webmaster Tools
– Google Tag Manager, Optimize, Surveys, Forms
– Google MyBusiness, Search and Maps
– Google Cloud Community Founder
– Google G-Suite/WorkSpace Apps & Google Administrator Services
– Website Development, Dreamweaver, Brackets FileZilla, SiteMaps
– Website CMS, WordPress, SquareSpace, Wix, Joomla, Drupal, Plugins
– e-Commerce, WooCommerce, Shopify, Stripe, BigCommerce, Klarna, PayPal, Authorize.net
– Domain Name Registration, DNS Management, GoDaddy, Name.com
– WireFrames, Web Development, Mobile App Development & testing
– Online Forms and Surveys, WooFu, WP Forms, SurveyMonkey, CrowdSignal
– Online Community/Membership/Content Walls/Subscription, Paid Membership Pro, MemberPress,
– e-Learning, Adobe Connect, Moodle, Google Classroom, Massive open online course (MOOC)
– Content Development, Copywriting, press releases, brochures, Web content
– Securi Website security check & malware scanner
– Social Media, Facebook, Instagram, Twitter, LinkedIn, Yelp
– Social Media Management, ZoHo, HootSuite, SproutSocial
– Email Marketing and Newsletters, MailChimp, SendInBlue, Constant Contact, Klaviyo
– Email Management Services, Email API, SendInBlue, SendGrid, Amazon SES, Twilio
– Salesforce Marketing Cloud, Salesforce Nonprofit Success Pack (NPSP)
– HubSpot Marketing, Sales, Service Software
– Search Engine Optimization, Yoast, SEMrush, WordStream
– Adobe Creative Cloud, Canva custom artwork, graphics, designs
– Custom photography and video, Photoshop & Premiere
– YouTube Video Marketing, Business Channel
– Point of Sale (POS) Clover & Square, HomeBase
– WP Business Reviews, customer care and management
– Project Management, Slack, Asana, Yammer, SharePoint, Project, DropBox
– Amazon Web Services (AWS) domain, hosting, email (SES)
– Fulfillment by Amazon (FBA), Brand Registry, Small and Light
– Zapier Web Applications Integration tools
– KickOff Labs Pre- Launcher & viral boost campaigns
– Customer Support, (SMS) Service & Help, ZenDesk, FreshDesk
– In-app messaging services, Google Firebase, Amazon (SNS)
– Direct Mail & Advertising Campaigns, Valpak
– Restaurant Menus and Delivery Services, iMenuPro, PostMates, DoorDash, Ordering Apps
– Advanced Proficiency with Microsoft Excel, Google Sheets, familiar with other data visualization tools

Expertise & Specialties

– Growth Marketing Strategy
– Digital Marketing
– e-Commerce
– Go To Market Launches
– Minimum Viable Product (MVP)
– Campaign Management
– New Business Development
– New Product Development
– Website Development
– Content Development
– Website Content Management System (CMS)
– Digital Cataloging
– Communication Strategy
– Brand Strategy
– Email Strategy
– Email Design
– Email Service Provider (ESP)
– Short Message Service Marketing (SMS)
– Search Engine Marketing (SEM)
– Search Engine Optimization (SEO)
– Search Engine Results Page (SERP)
– Learning Management System (LMS)
– Word of Mouth
– XML Sitemaps
– Social Media Management
– User Generated Content (UGC)
– Ad Management
– Pay Per Click (PPC)
– Analytics
– Multivariate Testing A/B
– Key Performance Indicators (KPI)
– Customer Acquisition Costs (CAC)
– Competitor Research
– Customer Relationship Management (CRM)
– Social Cause Marketing
– Influencer Marketing
– Intellectual Property (IP)
– Public Relations (PR)
– User Experience (UX)
– Quick Response Codes (QR)
– Creative Design
– Events
– Photography
– Sponsorships
– Tradeshows

Key Attributes

– Well organized, quick learner, self-driven, and great problem solver
– Comfortable with building and creating from a blank canvas
– Ability to dig deep into an analysis of an issue when necessary
– Resourceful, self-motivated, and a logical-thinker
– Excellent copywriting/editing skills
– Excellent attention to accuracy and detail
– Excellent verbal communication, public speaking/presentation skills
– Excellent eye for innovation identifying emerging trends and technologies
– Ability to work independently in completing a variety of tasks in a fast-paced environment
– Ability to interpret and apply judgment to tasks based on broad policies and procedures
– Ability to maintain strict confidentiality of company information
– Ability to think both strategically and tactically, concept through execution
– Ability to establish appropriate priorities, complete tasks efficiently
– Ability to work on multiple projects concurrently and meet inflexible deadlines
– Professional demeanor, honest, and trustworthy
– Works to foster a respectful and collaborative environment
– Punctual attendance, reliable and accountable
– Ability to work well in a team environment and with various levels of management
– Hands-on integrating with management, business operations, production
– Ability to work well in remote, Zoom, Skype, Webex, Adobe Connect, UberConference
– Highly proficient using PC, Google G-Suite/WorkSpace and Microsoft Office 365
– Willingness and ability to learn new computer software, platforms and legacy systems
– Se habla español

Adjunct Professor
– MBA Entrepreneurial Marketing
– MBA Operations, Management, Leadership
– Web Development, HTML, CSS, JavaScript, Java, Dreamweaver

Education
– Pepperdine University: MBA – Entrepreneurship
– Ohio State University: BA – International Studies
– UCLA Anderson School: Executive Management, Director’s Program
– Art Center College of Design: New Product Design

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