Roadmap To Marketing Success

Marketing Consulting and Advisory Services

Services include, but not limited to: overseeing the planning, development and execution of Company’s marketing and advertising initiatives; brand management, marketing communications (including advertising, promotions and public relations), market research, sales management, new product development, distribution channel management, pricing, and customer service.

Serving as a key business partner to Executive Team and collaborating with cross-functional business team members, the deliverables include, but not limited to: an integrated marketing and communications strategic plan to ensure consistency across all brand segments and customer experience touchpoints including; product, digital, social, channel-specific, online, print and direct. And other related documents and services required for planning, organizing, staffing, training, and managing marketing and communications functions to achieve Company objectives for sales, growth, profitability and visibility while ensuring a position consistent with Company’s values.

Mapping Out a Strategy & Growing Your Business
“Create and implement your Roadmap To Marketing Success. Help you grow your business by using digital tools to connect with your customers, launch new products and services, and work more efficiently.”


Skillset & Tools

– Google AdWords, Keywords Planner
– Google Analytics, Data Studio, MonsterInsights
– Google Search Console, Webmaster Tools
– Google Tag Manager, Optimize, Surveys
– Google MyBusiness, Search and Maps
– Web Development, WordPress, SquareSpace, Joomla, Drupal
– e-Commerce, WooCommerce, PayPal, Stripe, Authorize.net
– Social Media, Facebook, Instagram, Twitter, LinkedIn, Yelp
– Social Media Management, ZoHo, HootSuite, SproutSocial
– MailChimp, Klaviyo, Email Marketing and Newsletters
– Search Engine Optimization, Yoast, SEMrush, WordStream
– Adobe Creative Suite, custom artwork, graphics, designs
– Custom photography and video, Photoshop & Premiere
– Copywriting, press releases, brochures, Web content
– YouTube Video Marketing, Business Channel
– Point of Sale (POS) Clover & Square, HomeBase
– WP Business Reviews, customer care and management
– Project Management, Slack, WorkPlace, SharePoint, Project, DropBox
– Amazon Web Services (AWS) domain, hosting, email
– Fulfillment by Amazon (FBA), Brand Registry, Small and Light
– Domain Name Registration, DNS Management, GoDaddy, Name.com
– SendGrid Email Management Services
– SalesForce Marketing Cloud for Nonprofits
– WireFrames, Mobile App Development & testing
– Securi Website security check & malware scanner
– KickOff Labs Pre- Launcher & viral boost campaigns
– ZenDesk Customer Support & Help
– Direct Mail & Advertising Campaigns, Valpak
– Restaurant Delivery Menus and Services, PostMates, DoorDash, Ordering App
– Advanced Spreadsheet Proficiency with Microsoft Excel


Expertise & Specialties

– Marketing Strategy
– Campaign Management
– Digital Marketing
– New Business Development
– New Product Development
– Go To Market Launches
– Minimum Viable Product (MVP)
– Website Development
– Content Development
– Communication Strategy
– Brand Strategy
– Email Strategy
– Email Design
– Search Engine Marketing (SEM)
– Search Engine Optimization (SEO)
– Search Engine Results Page (SERP)
– Word of Mouth
– XML Sitemaps
– Social Media Management
– User Generated Content (UGC)
– Ad Management
– Pay Per Click (PPC)
– Analytics
– Multivariate Testing A/B
– Key Performance Indicators (KPI)
– Customer Acquisition Costs (CAC)
– Competitor Research
– Customer Relationship Management (CRM)
– Social Cause Marketing
– Influencer Marketing
– Intellectual Property (IP)
– Public Relations (PR)
– User Experience (UX)
– Creative Design
– Events
– Photography
– Sponsorships
– Tradeshows


Key Attributes

– Well organized, quick learner, self-driven, great problem solver, great with detail
– Comfortable with building and creating from a blank canvas
– Excellent written and verbal communication skills
– Able to dig deep into an analysis of an issue when necessary
– Resourceful, self-motivated, and a logical-thinker
– Ability to maintain strict confidentiality of company information
– Ability to establish appropriate priorities
– Ability to work on multiple projects concurrently and meet inflexible deadlines
– Ability to work independently in completing a variety of confidential tasks
– Ability to interpret and apply judgment to tasks based on broad policies and procedures
– Excellent attention to accuracy and detail
– Professional demeanor, honest, and trustworthy
– Punctual attendance, reliable
– Ability to work well in a team environment
– Highly proficient using PC, Google G-Suite and Microsoft Office 365
– Willingness and ability to learn new computer software and legacy systems
– Comfortable with office tasks as needed (answering phones, copying, emailing etc.)
– Se habla español

Adjunct Professor
– MBA Entrepreneurial Marketing
– MBA Operations, Management, Leadership
– Web Development, HTML, CSS, JavaScript, Java

Education
– Pepperdine University: MBA – Entrepreneurship
– Ohio State University: BA – International Studies
– UCLA Anderson School: Executive Management, Director’s Program
– Art Center College of Design: New Product Design

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